Rinat Akhmetov, owner of Shakhtar Donetsk football club, in a great piece of PR, has offered to buy out all of the tickets for Wednesday's vitally important Ukraine-Greece second leg World cup qualifying match, to be played in Shakhtar's new stadium.
After yesterday's no-score draw in Greece, the result of this one game will decide whether it will be Ukraine or Greece that go to next year's World Cup football finals in South Africa.
The stupidly greedy Ukrainian Football Association has whacked up the prices for the match by so much there is a real possibility that the stadium could be half empty for this 'do or die' game.
If Akhmetov succeeds in his bid, he will put the tickets on sale at normal European club tournament match prices, at a loss of over $1m to his club.
No wonder he is so popular in Donbas. And if Ukraine do win, it will be Akhmetov and his Party of Regions' colleagues that will parade on the pitch before the nation's TV viewers to be reflected in the glory...And good luck to them..
Monday update... The Ukrainian Football Federation has declined Rinat Akhmetov's offer - as a a result the vital World Cup eliminator match may well be poorly attended. No home team likes to play in half-empty stadiums, and it makes no business sense either..